How to
3' Mntn CTV Competitors To Check Out In 2024
13 min read
3' Mntn CTV Competitors To Check Out In 2024
In 2025, the CTV advertising landscape is packed with options, and while MNTN is a big name, it’s not the only game in town.
If you’re looking for MNTN (Mountain.com) alternatives that better suit your budget, targeting needs, or campaign goals, you’re in the right place.
With other strong contenders emerging, it’s worth considering to see if there’s a better fit for your needs.
In this guide, you’ll discover:
- Why Exploring Alternatives Can Pay Off—Going beyond MNTN might open up valuable features and options that can improve your campaigns.
- A Comparison of Three Top Competitors – We’ll explore Vibe.co, StackAdapt, and Simpli.fi, covering their unique advantages and ideal use cases.
- A Decision Guide—By the end, you’ll be able to clearly choose the platform that best suits your needs.
Let’s find out which of MNTN’s competitors might be your ideal CTV solution this year.
What is MNTN?
MNTN is an advertising platform built specifically for Connected TV (CTV) advertising. It enables brands to run ads on popular streaming TV channels, combining the broad reach of traditional TV with the precise targeting options of digital ads.
MNTN’s platform makes creating, launching, and managing campaigns easy. You can also target specific audience segments to ensure your ads reach the right viewers.
In short, MNTN combines the reach of TV with digital ad targeting.
Reasons to Consider MNTN Alternatives
Let’s talk about why you might want to consider other CTV platforms besides MNTN.
While MNTN has its strengths, there are a few areas where it could feel limited.
Here are a few weak points of MNTN that you must know:
1. Slow Platform Speed
- Some users say the platform can be slow, especially when looking back at older data.
2. Complex Initial Setup
Setting up MNTN for the first time can be challenging for new users.
- While it gets easier with time, the initial process feels involved, which might not be ideal if you’re looking for a quick start.
- Expect a bit of a learning curve before things start running smoothly.
3. Limited Control and Customization
MNTN doesn’t offer much control over how much you spend on impressions (CPMs) or where your ads go.
- This can feel limiting for users who want to adjust spending in detail.
- Plus, it mainly targets the U.S., so it’s tough for businesses with international customers.
4. Targeting and Reporting Limitations
- Users who need detailed targeting, like ZIP code-level data, find MNTN doesn’t meet their needs, especially for localized campaigns.
- There’s also no option to schedule ads in advance, which many users wish was available.
5. User-Friendliness
- Some users find it difficult to manage audiences on MNTN, especially those with long names that are difficult to locate.
- Managing budgets weekly versus monthly can also feel tricky for some.
- These small issues add up, making the platform feel less user-friendly.
6. API and Support Limitations
- This platform might disappoint if you rely on API integration to connect MNTN with your internal reports.
- The lack of API support means it’s harder to link data easily for internal needs, which some users find limiting.
7. High Budget Minimums
- MNTN has a high minimum spend, with $10K for retargeting and $25K for prospecting.
- This can be a barrier for smaller budgets, making it hard to scale campaigns affordably.
- If you’re working with a limited budget, these minimums might feel too steep.
8. No Ad Scheduling
- Currently, the platform doesn’t allow users to schedule ads ahead of time, and some users wish they could plan their campaigns.
- If you prefer to set up ads ahead of time, this could feel limiting, especially during busy seasons.
Given these issues, it can be helpful to look at other CTV platforms with more flexible options to meet your targeting, reporting, and scheduling needs.
Factors to Consider Before Choosing a CTV Advertising Platform
When choosing a CTV platform, here are some key factors to help you find the best fit:
- Budget: Find a platform that aligns with your budget and still meets your goals.
- Targeting: Ensure it offers the targeting options needed to reach your target audience.
- Ease of Use: Look for a platform that’s easy to use, especially if you’ll be managing campaigns yourself.
- Reporting: Choose one with clear reports and insights to track your campaign’s performance.
- Additional Features: Depending on your campaign's needs, check for extra tools like A/B testing or cross-channel integration.
You can pick the right CTV platform for your needs by focusing on these points.
Now, let us begin exploring the top 3 MNTN’s CTV competitors in 2024.
1. Vibe.co: A Competitive Choice for Tailored, Impactful Campaigns
If MNTN’s targeting limits or slow data access have held you back, Vibe.co might be the solution you’re looking for.
Its flexible platform stands out for its easy customization and local reach, making it a good pick for targeted campaigns with more control.
I. How Vibe.co Stands Out from MNTN
Here’s how Vibe.co is better than MNTN:
1. Better Targeting Options
- If MNTN’s broad targeting options don’t give you the control you need, Vibe.co lets you be more specific.
- You can target by location, interest, and even demographics.
For example, if you have a local business, you can focus your ads only on nearby viewers, ensuring your reach is as precise as possible.
2. Quick, Flexible Campaign Setup
- Unlike MNTN, which some users find slow to update data, Vibe.co allows quick adjustments.
- This means you can easily modify your campaign based on real-time results without waiting on platform lags, giving you the agility to pivot as needed.
3. Better Audience Customization
- With Vibe.co, you aren’t limited by preset audience categories.
- You can refine who sees your ads based on detailed factors, which allows you to connect directly with specific groups and tailor messages that resonate.
4. User-Friendly Setup and Navigation
While some platforms can be complex, Vibe.co keeps things simple.
- You’ll find it easy to set up your campaigns and manage them.
- This ease of use is a big plus for anyone new to CTV ads.
5. Transparent and Flexible Budgeting
If MNTN’s high minimum budget requirements feel limiting, Vibe.co offers a more budget-friendly approach.
- With flexible options that fit various budget sizes, Vibe.co makes CTV advertising accessible, whether you’re a small business or a larger brand.
- This flexibility allows you to scale campaigns without stretching your budget uncomfortably.
These features give Vibe.co a clear advantage over MNTN, especially if you want precise targeting, ease of use, and budget flexibility.
II. Best For
Vibe.co works well for all kinds of campaigns:
- Small Businesses looking to connect with local customers.
- Large Brands needing flexibility for wider campaigns.
- Marketers who want easy tools to make their ads personal and relevant.
III. Vibe.co’s Pricing Overview
Let’s break down Vibe.co’s pricing options to help you pick the best fit for your campaign.
Here’s a quick look at what each plan includes and who it’s ideal for:
1. Basic Plan
- Starts at $500
- Ideal for small campaigns with interest, demographic, and geo-targeting.
- Basic reporting with Google Analytics, A/B testing, and 24/7 support.
2. Standard Plan
- CPM: $15-$35
- Enhanced targeting options like retargeting and email.
- More advanced reporting, multi-account management, and bidding options.
3. Premium Plan
- Custom Pricing
- Full targeting customization (ZIP codes, households).
- In-depth analytics, premium support, and on-demand campaign management.
IV. Vibe.co’s Cons
- Basic Audience Segmentation
- Some users felt that the audience segmentation options could be more precise, especially when targeting niche or specialized audiences.
- This may be a minor limitation for campaigns that require particular demographics.
- Organizational Structure for Campaigns
- Some users mentioned that they’d like an easier way to organize their campaigns, like the ability to archive or group campaigns.
With its customizable targeting, affordable pricing, and constant support, Vibe.co presents a solid alternative to MNTN.
If flexibility and budget matter to you, Vibe.co could be the better choice.
2. StackAdapt: A Strong Cross-Channel CTV Solution with Data Insights
StackAdapt is an advertising platform that helps brands show their ads in different places, such as Connected TV (CTV), websites, videos, and mobile apps, all in one campaign.
This way, brands can reach people on multiple devices and platforms simultaneously, making their ads more effective and consistent across all channels.
I. How StackAdapt Competes Against MNTN:
Here’s how StackAdapt competes against MNTN:
1. Broader Multi-Channel Reach:
While MNTN focuses mainly on CTV, StackAdapt covers more ground.
- In a single campaign, you can connect with audiences across CTV, display, video, and mobile apps.
- This lets your ads reach viewers on various devices seamlessly.
2. Detailed Reporting for Smarter Campaigns:
While MNTN’s reporting feels limited, StackAdapt offers deeper insights.
- You get breakdowns by channel, like CTV and video, so you can track performance closely and tweak campaigns on the go.
3. Enhanced Cross-Device Targeting:
With StackAdapt, you can reach users no matter where they are—on their phones, TVs, or desktops.
- This flexibility lets you run campaigns that engage viewers across multiple devices, which is ideal for targeting a broader audience.
4. No High Minimum Spend Requirements
Unlike MNTN, which has high minimums, StackAdapt does not impose strict spending minimums.
- This flexibility makes it a more accessible option for advertisers with smaller budgets.
- It allows you to scale campaigns as needed without the pressure of high spending thresholds.
II. Best For
StackAdapt is best for:
- Marketers looking to reach audiences on multiple channels seamlessly.
- Data-driven campaigns where adjusting based on real-time insights matters.
III. StackAdapt’s Pricing Overview
StackAdapt’s pricing is typically not disclosed publicly, so getting an exact number often requires contacting their team for a customized quote. Here's what I gathered from various user reviews:
1. Customized Pricing for Managed Service
- Usually, it requires $10,000/month to spend for full support.
- Includes a dedicated support team, regular check-ins, and advanced tools for larger budgets needing hands-on help.
2. Self-Serve Platform
- Offers flexibility without a minimum spend.
- Provides platform access with basic tools, ideal for smaller budgets and quick-start options, though reporting features are more limited.
3. CPM Model
- Based on Cost Per Thousand Impressions (CPM) with generally affordable rates.
- Works well for awareness campaigns, allowing easy targeting across channels and quick campaign adjustments.
IV. StackAdapt’s Cons: 3 Things Users Disliked
Here’s where some users think StackAdapt could improve:
- Limited Real-Time Reporting
- Users have mentioned that StackAdapt’s reporting isn’t always as advanced as they’d like.
- They’d prefer more real-time data insights to help make quicker, data-driven decisions.
- Live metrics are crucial for performance-driven campaigns, so this can feel limiting.
- Some Setup Complexities
- While the platform works well overall, a few users initially find the setup process tricky
- The setup includes extra steps that might feel unnecessary, especially if you’re new to the platform.
- Integration Gaps
- Users have noticed that StackAdapt doesn’t seamlessly integrate with every tool.
- More built-in connections simplify workflows like with Google Sheets or Looker Studio.
- For those juggling multiple platforms, better integration would be a time-saver.
StackAdapt is a strong option for cross-channel ads with data insights.
Next, let’s look at Simpli.fi.
3. Simpli.fi: A Budget-Friendly CTV Platform with Localized Reach
Simpli.fi is an affordable advertising platform that lets brands precisely reach local audiences.
Unlike MNTN which is costly, Simpli.fi is built to be budget-friendly, focusing on helping businesses connect with people in specific areas.
It’s an excellent choice for brands looking to get their message out to local customers without overspending.
I. Here’s How Simpli.fi Stands Out from MNTN:
Here’s how Simpli.fi stands out from MNTN:
1. Focused Local Targeting
- If MNTN’s targeting feels too broad, Simpli.fi lets you get super specific.
- You can zero in on ZIP codes or even neighborhoods—perfect if you’re a local business looking to reach customers in your area.
2. Multi-Device Flexibility
- Simpli.fi doesn’t stop at CTV; it also supports mobile, video, and display ads. So, whether your audience is on their phone or watching TV, your ads are there.
- It’s a seamless way to stay in front of your audience on multiple devices.
3. Affordable Campaign Options
- While MNTN needs a bigger budget, Simpli.fi offers options for all campaign sizes, giving you flexibility without sacrificing reach.
- This makes it easy to launch a targeted campaign even if you’re working with limited funds.
4. Easy-to-Understand Reports
- Simpli.fi gives you real-time updates on your ad performance.
- You can see what's working and make changes on the spot. MNTN might not offer the same level of instant tracking, so this is a big plus.
II. Best For
Simpli.fi is perfect for:
- Small to mid-sized businesses looking to reach local audiences effectively.
- Advertisers needing targeted reach in specific geographic areas.
III. Simpli.fi’s Pricing Overview
Simpli.fi’s pricing is not directly disclosed on its website, and it varies based on the specific services and targeting options you choose.
For example, their ZTV solution delivers targeted CTV advertising at CPMs in the low teens, approximately half the $23 average CTV advertising CPM.
So, if you’re interested in knowing the exact pricing for Simpli.fi, I recommend heading to their website and reaching out directly. That way, you can get precise information tailored to your campaign goals.
IV. Simpli.fi’s Cons: 3 Things User Disliked
- Limited Data Reach Outside the U.S.
- Customers didn’t like that Simpli.fi’s targeting data is restricted to U.S. audiences, due to its contract with LiveRamp.
- This limitation frustrates users with international clients, as they must switch to other platforms for campaigns in Europe, Asia, or beyond.
- Many users find this restriction limits their reach and forces extra steps, making campaign management less efficient.
- No Direct Client Dashboard Access
Users were disappointed by the lack of a direct dashboard for clients to view their campaign data.
- Since clients can’t access their metrics, users must constantly pull reports and provide updates, adding extra work to their routine.
- This feature feels outdated, and many say it would be helpful for clients to have instant, self-serve access to campaign insights.
- Transparency Issues in Managed Accounts
- Users feel that Simpli.fi’s managed accounts lack transparency, with key campaign metrics not readily available.
- They frequently need to contact support to get basic information, leading to back-and-forth emails and delays.
- Customers expect easier access to metrics in managed accounts, noting that this extra effort complicates the process.
Comparison Table: Vibe.co vs. StackAdapt vs. Simpli.fi
First, let’s see how Vibe.co, StackAdapt, and Simpli.fi compare in the areas of key features:
Now, let’s explore how their pricing options compare:
Pricing Comparison: Vibe.co vs. StackAdapt vs. Simpli.fi
Conclusion
Choosing the best CTV platform depends on your goals and budget.
Here’s a quick look to help you decide:
Why I Recommend Vibe.co
Each platform has its strengths, but Vibe.co stands out for a few reasons:
- Flexible Targeting: Reach precisely who you want by narrowing down by location, interests, and more.
- Easy on the Budget: At just $500, it’s perfect whether you’re just starting out or scaling up.
- Proven Success: Brands like Smartliner have seen big wins with Vibe.co, so it’s got a solid track record.
Ready to Boost Your CTV Campaigns?
Now is the ideal time to implement these insights and let Vibe.co drive your CTV strategy forward.
But why stop here?
With Vibe.co, you can optimize targeting, track performance, and achieve better ROI on every campaign.
