Advertise on premium and local TV channels in 5 minutes.
Abuelo’s
Foot Traffic
Tired of paying exorbitant prices for unreliable returns, the Abuelo’s team stopped local TV advertising for several years before deciding it was time to remind their customers of their made-from-scratch ethos and give TV advertising another try, but this time with the granular targeting and tracking capabilities of streaming TV on their side.
26% increase in foot traffic
Customizable location targeting (and exclusion), running the gamut from state to ZIPcode, allowed Abuelo’s marketing team to engage households around their restaurants with location-specific messaging.
80+% drop in cost per session
Vibe’s multi-strategy and retargeting tools allowed Abuelo’s to optimize their campaign in real time and yield impressive results at increasingly lower rates.
Avg. 20$ CPM
By focusing on the targeting dimensions that mattered and retargeting high value audiences while leaving other targeting options open, Abuelo’s was able to deliver ads across premium and local channels for no more than $20 per 1000 impressions.
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