Instantly Launch and Optimize TV Ads for High-Octane Campaigns.
Scott Walker for City Council
Audience Engagement
Mr Walker’s marketing team focused on Connected TV for the last 2 weeks of of his run for Parish Council, at the tail end of an integrated digital strategy to get voters out early in a hotly contested election.
Highly Engaged audience
Vibe’s unskippable ads and vast audience targeting (and retargeting) offerings allowed the team to target the following segments with hyper-precision, yielding an over 98% average VTR (View Through Rate).
Minimal Cost per View
Buying TV inventory programmatically helped Mr Walker’s team dramatically lower local channel ad slot pricing, allowing the campaign to maintain a record low $0.05 CPV (Cost Per View).
Victory!
Mr Walker’s campaign was able to target specific audiences like registered independent voters, home-owners, and households with children because, unlike Meta, Spotify, or YouTube, CTV’s household IP targeting practices are not restricted by political advertising guidelines.
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The TV Ad Platform
making candidates win
Integrations
Connect Vibe with your favorite tools
Klaviyo
Sync customer data with your Streaming TV campaigns.
Google Analytics
Measure the impact of your Streaming TV campaigns on website traffic and conversions.
Google Tag Manager
Manage and deploy tags without editing code.
Shopify
Easily add tracking to your Shopify store.
Javascript
Manually insert tracking scripts on your site.
WordPress
Use plugins or theme settings to add tracking.
Wix
Embed tracking scripts via Wix settings.
BigCommerce
Set up tracking from the BigCommerce dashboard.
WooCommerce
Use plugins or custom code for tracking.
Adjust
Measure and optimize app campaigns.
AppsFlyer
Track installs and user engagement.
Singular
Analyze mobile marketing performance.
Kochava
Use Kochava for attribution with Vibe campaigns.
Gamesight
Track installs and events using Gamesight
Airbridge
Attribute app installs and events with Airbridge.
Successstories
