Yubo launched their Vibe campaign looking for meaningful incremental reach with a large, engaged, high-value audience, and that’s just what they got.
Over the course of a four month campaign, Yubo garnered just under 60MM views (targeted by gaming style and interest) at an average $15 CPM.
Because Vibe integrates with all major MMPs, the team at Yubo was able to optimize their strategies based on granular, real-time reporting and keep CPIs at a staggeringly low $3 or less.
Customizing audience segments from hundreds of possible targeting combinations available on the Vibe platform allowed Yubo to reach not only new, but highly valuable audiences like gamers and live streamers.
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