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TruHeight Vitamins

Remarketing and Evergreen Awareness

TruHeight Vitamins was looking for a transparent, easy-to-use CTV platform to dip their toes in TV advertising for the first time and build on the successes of their other digital channels. They worked with Vibe TV experts to develop a powerful one-two punch: a targeted awareness campaign with low CPMs and a powerful retargeting campaign.

728.86% ROAS

The awareness campaign yielded substantial ROAS, but retargeting blew those results out of the water, garnering an incredible 728.86% for the TruHeight team. “The results were so much better than we had anticipated,” reports Justin Rapoport. “We can’t wait to see how much more we can develop this partnership!

Incremental Reach

Using their awareness campaign as a powerful incremental reach engine, the team at TruHeight tracked the largest increase in new customers since last January, a month more traditionally aligned with wellness purchases, all at a benchmark-defying $17 CPM average.

$0.72 CPV

As awareness and traffic grew, so did retargeting opportunities, bringing their Cost per Page View all the way down to $0.72 and maintaining a solid average CPM of $23. Today, as they prepare for the start of 2024 and their busiest season yet, TruHeight Vitamins will continue to expand and finetune their campaigns with Vibe.co as they develop strategies for the latest frontier in CTV: live sports advertising!

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Retarget your customers on TV

Reconnect with high-intent viewers on the largest screen in their homes and follow them seamlessly all the way to purchase.

How retargeting work
Prospect visits your site and is tracked
Visitor leaves your site
Visitor is retargated by your tv ad on vibe
Visitor returns to your site

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Targeting

Increase your ROAS

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37%7d ROAS

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To help you get started with TV Advertising, we’ll give you $500 in Ad Credits when you spend your first $500 with Vibe.

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