Google Analytics
Measure the impact of your Streaming TV campaigns on website traffic and conversions.
Overview
How it works
1. Connect Google Analytics to Vibe – Link your Google Analytics account with your Vibe dashboard to enable data sharing between platforms.
2. Set Up Campaign Tracking – Configure UTM parameters to properly attribute traffic from your Streaming TV campaigns in Google Analytics.
3. Create Custom Segments – Develop audience segments in Google Analytics to track users who have been exposed to your Streaming TV ads.
4. Monitor Performance – Track key metrics like website visits, conversions, and engagement from users who have seen your TV ads.
5. Optimize Campaigns – Use the combined insights from Vibe and Google Analytics to refine targeting, creative, and media spend for maximum effectiveness.
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