Personal injury law firm Rue & Ziffra needed to strike a balance between “opportunist” targeting to get in front of anyone who may eventually need their help and narrowing their reach enough that they were not delivering ads to the same person 10 times a day or to an irrelevant audience. With Vibe, they were able to solve for wasted ad spend, frequency capping, audience engagement, and tracking.
Thanks to strong performance-focused creative best practices, pixel tracking, and real-time campaign optimization, Rue & Ziffra’s marketing team was able to increase direct and search traffic to their website within a customizable attribution window for maximum measurement agility.
Rue & Ziffra used Vibe’s multivariate campaign strategy module to test campaign CTAs and creatives. They were able to measure call volume lift by location, with a much stronger performance in areas where call-focused CTAs were deployed.
Ongoing campaign optimization and broad, programmatic targeting ensured CPMs remained at a steady $18 average.
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Connect Vibe with your favorite tools
Sync customer data with your Streaming TV campaigns.
Measure the impact of your Streaming TV campaigns on website traffic and conversions.
Manage and deploy tags without editing code.
Easily add tracking to your Shopify store.
Manually insert tracking scripts on your site.
Use plugins or theme settings to add tracking.
Embed tracking scripts via Wix settings.
Set up tracking from the BigCommerce dashboard.
Use plugins or custom code for tracking.
Measure and optimize app campaigns.
Track installs and user engagement.
Analyze mobile marketing performance.
Use Kochava for attribution with Vibe campaigns.
Track installs and events using Gamesight
Attribute app installs and events with Airbridge.