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Rue & Ziffra
Evergreen Awareness and Remarketing
Personal injury law firm Rue & Ziffra needed to strike a balance between “opportunist” targeting to get in front of anyone who may eventually need their help and narrowing their reach enough that they were not delivering ads to the same person 10 times a day or to an irrelevant audience. With Vibe, they were able to solve for wasted ad spend, frequency capping, audience engagement, and tracking.
Online Traffic Increase
Thanks to strong performance-focused creative best practices, pixel tracking, and real-time campaign optimization, Rue & Ziffra’s marketing team was able to increase direct and search traffic to their website within a customizable attribution window for maximum measurement agility.
Call Volume Increase
Rue & Ziffra used Vibe’s multivariate campaign strategy module to test campaign CTAs and creatives. They were able to measure call volume lift by location, with a much stronger performance in areas where call-focused CTAs were deployed.
Consistently Low CPMs
Ongoing campaign optimization and broad, programmatic targeting ensured CPMs remained at a steady $18 average.
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