Hyundai car dealers in the Houston area were looking for an impactful way to re-engage customers after major COVID and supply chain-related slowdowns. They focused their efforts on painstaking ZIPcode by ZIPcode targeting, backed up with transparent real-time reporting thanks to Vibe’s custom pixel tracking and GA integration.
Today, CTV is an integral part of any solid omnichannel digital strategy, thanks to customizable pixel tracking, retargeting, and GA integration capabilities. That’s why the team at Houston Hyundai was able to measure and manage TV-enabled web conversions in real-time and dramatically increase their online traffic across dealerships.
Houston Hyundai leveraged Vibe’s bulk ZIPcode upload feature to target in-market audiences and increased their foot traffic in all three targeted locations in their area.
Programmatic media buying allowed the team at Houston Hyundai to fully benefit from Vibe’s custom AI and vast premium channel inventory to place their ads in high-value, affordable ad slots and bring their Cost per View down to a $4.00 average.
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