Bagelcode Wins Big with Club Vegas Campaign

Bagelcode is a dynamic mobile gaming company known for its engaging casino-style games, blending innovative gameplay with a strong user experience. For the second half of 2024, the company chose to focus on channel diversification to boost longer-term ROAS and reengagement. 

That’s what led the company to relaunch dormant Streaming TV campaigns, choosing to work with Vibe.co and its expert apps and gaming team. In a few short months, they managed to consistently double D7 ROAS benchmarks and increase budget on pace with  performance every month since.

"CTV is relatively new for us. We ran a campaign last year that didn’t really work so we dropped it for a while. Vibe helped us understand how to better leverage our MMP dashboard and since then our performance has been really good."

Bagelcode had previously tested a few CTV campaigns, but were able to supercharge results thanks to Vibe’s flexible optimization tools and deep mobile measurement partnerships. 

Vibe’s easy-to-use reporting dashboard allowed the team to drill down to the KPIs that really mattered to them: long and short term ROAS, solid CPIs, clear reattribution, and actionable campaign data.

"Our goal is always growing ROAS. The campaign has been so easy to manage, honestly. I just let the Vibe team do their thing and the reporting dashboard is great."

By establishing clear campaign goals and trusting Vibe to consistently test and optimize strategies based on real-time results, Bagelcode was able to consistently increase ROAS and user retention rates.

The first game Bagelcode decided to advertise on Streaming TV was their blockbuster casino app, Club Vegas. 

Crucially, they worked with the Vibe team to make sure reattribution data could be properly tracked through their MMP and were able to successfully implement CTV Ad Vision, which proved instrumental in the success of their campaigns by correctly measuring reattribution.

Bagelcode started with a modest budget - equally divided among test audiences (built off Vibe’s 1st party data) - with the option to increase spend if warranted. Within days, KPIs doubled D7 and D30 benchmarks. 

After a few weeks of data gathering, they paused targeting on underperforming audiences and kept testing new ones, while optimizing frequency, time-slots, and screen-type targeting, resulting in solidly increased Return on Ad Spend. 

Within a month, Bagelcode’s team landed on the perfect targeting mix and expanded their campaign’s scale, spending more than twice their initial CTV campaign budget, and continuing to successfully scale their efforts. By gathering audience and creative data over a few short months, Vibe and Bagelcode were able to extract valuable insights that served to optimize campaigns across channels, and allowed them to confidently experiment with creative formats. 

They were also able to fine tune their creative approach for TV audiences. While some vertical video creative worked on TV, especially when showcasing Bagelcode’s mobile games, the team was able to experiment with other, more “premium” production styles and formats, comparing their effectiveness against earlier campaign results and adjusting budget allocations accordingly.

Thanks to Vibe’s Creative Best Practices and Vibe Studio, our newest creative generation tool, Bagelcode was able to test just under a dozen videos and plan to keep testing in future campaigns, while hedging against creative fatigue.

Bagelcode’s partnership with Vibe has yielded impressive results: when comparing reattribution results before and after the implementation of CTV Ad Vision, Bagelcode’s average ROAS increased threefold. 

Real-time optimization allowed the team to adjust their messaging to fit various player profiles and game download styles, while the ability to repurpose already existing assets has allowed Bagelcode’s marketing team to be more efficient with their time and resources.

Today, Bagelcode’s team has increased its budget each month since launch thanks to strong performance and consistent ROAS increase. They attribute their success to multivariate audience testing, creative optimization to mitigate ad fatigue, and accurate reattribution metrics.

"Vibe has been significantly over our net D7 ROAS goal so it's looking really good!"

The team is now in the process of developing a post-install dashboard to help measure CTV-assisted installs as well as seasonally-specific creative to push results even higher before the new year!

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