How MRose Digital Increased their Clients' Leads by 200%

MRose Digital founder, Melvin Vigo, spent the past decade managing digital and OTT campaigns for national broadcasters and agencies before deciding to go it alone less than a year ago. He knew the Streaming TV media landscape well enough to know what he didn’t want (astronomical contract minimums, opaque reporting, or inconsistent customer support), but wasn’t sure what his options were until he started working with Vibe. Together with his support team, he leveraged Vibe’s intuitive platform and transparent reporting to enhance client retention and increase reach for his MRose Digital. 

MRose Digital & Marketing Agency, based in Florida, partnered with Vibe.co to drive measurable outcomes for clients ranging from local festivals to universities. Their goals were clear: deliver trackable leads, boost ticket sales, secure longer client contracts, and provide actionable reporting to inform future campaigns. For clients in the entertainment industry with modest budgets, maximizing every dollar was essential. Traditional TV advertising had proven costly and inefficient, pushing MRose to explore more precise digital solutions like Connected TV (CTV).

Vibe.co’s ease of use and responsive support team drew MRose to the platform. Unlike competitors such as The Trade Desk, which required substantial budgets, or GroundTruth, which lacked consistency in account management, Vibe offered both accessibility and transparency. Vibe’s turnkey platform allowed MRose to implement precise strategies, including:

This granular data enabled MRose to align campaigns with specific client objectives. For a major Florida university, MRose deployed multiple creatives designed for different regional markets. For example, Miami creatives emphasized coastal imagery, while Orlando-focused ads leaned on theme park visuals. These localized strategies ensured messaging felt personal and relatable, strengthening engagement.

MRose delivered impressive outcomes across clients. The Florida university’s campaign nearly doubled its typical lead volume, generating close to 200 verified leads in just 30 days. By tracking conversions down to the IP address, MRose could confidently attribute these results to Vibe’s precise targeting capabilities.

For a prominent 90s music artist’s Florida concert, Vibe campaigns significantly boosted ticket sales. After a slow start, MRose implemented rapid optimizations, resulting in a dramatic uptick in ticket purchases. The campaign ultimately sold out the concert, prompting discussions for expanded partnerships across the state.

Beyond immediate sales, Vibe’s transparent reporting enabled MRose to demonstrate ROI in clear terms, positioning CTV as a powerful tool for future campaigns. This success has prompted MRose to transition its agency model, focusing exclusively on OTT and ticketing services to meet rising demand in the entertainment sector.

"I don't need to know everything to get started. Vibe's team has been there to guide us every step of the way. Their platform’s transparency and support allowed us to focus on what we do best—helping our clients grow."

With concerted optimization efforts, localized creative strategies, and transparent performance insights, MRose achieved outcomes that exceeded client expectations. Vibe.co’s flexible platform empowered MRose to expand services, secure larger contracts, and build lasting client relationships—proving that even with modest budgets, CTV campaigns can deliver powerful results.

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