Vibe IQ2

2 min read·Oct 29, 2024

Vibe IQ2: The Future of Performance-Driven TV Advertising

At Vibe, we pride ourselves on being a product-first company. That’s why we’ve reinvested a significant portion of our recent funding to develop cutting-edge machine learning technologies, transforming TV from a traditional branding medium into a highly effective, performance-driven advertising platform.

Introducing IQ2: Our AI-Powered Performance Engine

IQ2 is our in-house performance engine, designed to maximize campaign results by leveraging proprietary machine learning. Built to help advertisers optimize their ad spend, IQ2 analyzes trillions of conversion scenarios, each ad opportunity is directly linked to specific outcomes, ensuring maximum efficiency and measurable results.

Real-Time Optimization for Superior Results

IQ2 continuously adjusts its buying strategies in real time, learning from each decision to improve campaign performance. By optimizing campaign efficiency by over 4x, IQ2 ensures that advertisers hit their key performance indicators (KPIs) more precisely than ever before.

Bringing Performance to TV Advertising for SMBs

IQ2 brings the kind of outcome-driven strategy that platforms like Meta and Google pioneered for digital advertising—now applied to streaming TV. This level of performance optimization, once limited to big-budget advertisers, is available for the first time to small and mid-sized businesses.

The Results Speak for Themselves

IQ2 is live and optimizing all Vibe campaigns, consistently improving with each use. Our benchmark score of 184 indicates that campaigns powered by IQ2 are now four times more efficient than before.

Try IQ2 and Revolutionize Your TV Advertising

Ready to experience the future of TV advertising? 

Start using IQ2 to optimize your campaigns today!

Book a demo

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