Vibe CEO's CTV Playbook

Hey there, 

It’s Arthur from Vibe. 👋

As we develop some of the most exciting features to ever launch on Vibe.co, I want to share the CTV Playbook that my team and I have used time and time again to help thousands of brands succeed on CTV.

Building campaigns for TV used to be hard. That’s why we built Vibe.

I can’t wait to get the conversation started with you and will keep it going on LinkedIn! Follow me there for more insights and let’s grow!

Step 1: Crush your CTV Creative

While there are absolutely some fundamental best practices to follow in order to develop impactful videos, they may not be what first comes to mind. 

Here’s my take, based on my experience monitoring thousands of ads on Vibe.

Don’t worry about:
💬 Telling your entire brand story in one ad
🔁 Creating everything from scratch
🎭 Hiring professional actors
🎬 Complex story boards
💰 Expensive production

Instead, focus on what actually impacts performance 👇

Step 2: Track CTV Ads Like a Pro

If you only remember one thing from my CTV Playbook, it should be this: it ain’t managed til it’s measured. Seriously.

Forget fancy creative, forget granular targeting, forget premium inventory: if you’re not tracking your campaign’s progress, what’s it all for?

The whole product team has put their all into creating a seamless experience for advertisers to set up tracking and data imports - let me show you around:

🛍️ Track web visits, leads, and purchases in just a few clicks

📲 Connect your app to the MMP of your choice

🎯 Target and track high-value CRM audiences

💻 Manage results on your GA dashboard in just two clicks

Step 3: Set the Right CTV Budget

I’ve spent the past year talking with thousands of our clients and the #1 question - regardless of their size - has been: how much should I budget for my Streaming TV Campaign?

So here’s the breakdown 👇

It’s simple:
1. Sync your budget with your web traffic numbers
2. Zero in on your KPIs with Vibe’s Budget Simulator
3. Get started with Free Vibe Credits 💸

Step 4 is heading to your inbox! Sign up here.