15 Best Retargeting Ads Campaign and Examples

If you’re running marketing campaigns, you’ve likely noticed that most visitors don’t convert on their first visit. 

They browse, explore options, and often leave without making a decision.

How do you bring them back and turn that initial interest into action? 

That’s where retargeting ads come in.

Unlike regular ads that target broad audiences, retargeting ads focus on users who have already interacted with your brand—whether they visited your site, engaged with content, or abandoned a cart. 

These ads keep your brand top-of-mind and nudge potential customers toward conversion.

This blog will walk you through:

Retargeting can be complex across different platforms, so, we’ll explore practical solutions for simplifying it.

By the end, you’ll have a complete roadmap for using retargeting ads effectively to boost conversions and maximize your marketing ROI.

What Are Retargeting Ads?

Instead of targeting a broad audience, retargeting ads are personalized ads shown to users who have previously interacted with your brand. 

These ads serve as gentle reminders, pushing users to take the next step, hence, giving you a second chance to convert them.

Why Use Retargeting Ads?

Retargeting isn’t just about showing ads—it’s about showing the right ads at the right time.

Here are some key reasons why retargeting should be part of your strategy:

With so many ways to reconnect with past visitors, the key is choosing the right retargeting strategy for your audience. 

Like, later, when they browse other websites, watch videos, or use social media, they’ll see personalized ads reminding them about your brand. These ads are designed to nudge them back toward conversion.

Also read: What is retargeting and how does it work?

Let’s look at the 15 best retargeting ads examples and campaigns to help you maximize conversions.

15 Best Retargeting Ads Examples & Campaigns

Each campaign serves a unique purpose, ensuring you can recapture lost traffic and boost conversions effectively.

1. Website Visitor Retargeting

Not every visitor who lands on your website is ready to buy. Retargeting helps bring them back by showing ads based on the pages they browsed.

Example: Amazon reminds shoppers of recently viewed items, making it easier for them to pick up where they left off.

2. Abandoned Cart Retargeting

Many shoppers add products to their carts but leave before checking out. 

A well-timed retargeting ad can bring them back with an incentive like a discount or free shipping.

Example: Casper sends personalized ads with exclusive discounts to users who abandoned their carts, encouraging them to complete the purchase.

3. Sequential Retargeting

People rarely buy complex or high-ticket items after seeing just one ad. Sequential retargeting gradually guides them through the decision-making process by showing different ads at different stages.

Example: Salesforce first educates users on CRM benefits before pushing ads with a compelling call-to-action, like a free trial or demo.

4. Facebook & Instagram Retargeting

Social media is where users spend a huge chunk of their time. Retargeting users who engage with your brand on these platforms keeps your business fresh in their minds.

Example: Warby Parker uses carousel ads to showcase their home try-on program, helping users take the next step toward purchasing glasses.

5. YouTube Video Retargeting

Some users watch part of a product video but don’t take action. Retargeting those viewers with testimonial-based or feature-focused ads can help convert them.

Example: Monday.com retargets viewers with ads featuring customer success stories, reinforcing trust and product value.

6. Google Display Network Retargeting

After leaving your site, users browse other websites. Display retargeting keeps your brand visible through banner ads that appear on different sites they visit.

Example: Nike retargets users with dynamic product ads, showcasing shoes they browsed earlier.

7. Email Retargeting

Opening an email doesn’t always lead to action. Email retargeting re-engages those users with ads that match the email’s content.

Example: Nordstrom sends ‘last chance’ sale ads to users who opened their promotional email but didn’t make a purchase.

8. Competitor Retargeting

Potential customers often visit competitor sites before making a decision. Retargeting them ensures your brand stays in the running.

Example: T-Mobile runs "switch and save" ads targeting users who recently visited Verizon’s website.

9. Retargeting via Google Search Ads (RLSA)

Some users return to Google to search for similar products. Retargeting them through search ads customized for past visitors can keep your brand at the top.

Example: Booking.com retargets users searching for hotels in cities they previously browsed.

10. Retargeting for Seasonal Promotions

Seasonal shoppers often browse early but wait to buy. Retargeting them with limited-time deals can drive conversions.

Example: Best Buy reminds holiday shoppers of exclusive Christmas discounts through retargeting ads.

Also read: 5 Ways To Create Great Christmas and New Year Ads

11. Time-Delayed Retargeting

Not all potential buyers are ready immediately. Time-delayed retargeting ensures ads appear at strategic intervals to keep them engaged.

Example: Skillshare serves retargeting ads after seven days of user inactivity, reminding them to resume their course trial.

12. App Retargeting

Getting users to install an app is just the first step. Retargeting inactive users encourages them to engage.

Example: Spotify offers ‘three months free’ to users who downloaded the app but haven’t started a subscription.

13. Personalized Retargeting

Generic ads don’t work as well as tailored recommendations based on past behavior. Dynamic retargeting adjusts the ad content for each user.

Example: Sephora shows makeup recommendations based on products a user browsed or previously purchased.

14. Retargeting Based on Purchase History

Once a customer buys from you, retargeting can help upsell or cross-sell complementary products.

Example: Apple retargets iPhone buyers with ads for accessories like AirPods and phone cases.

15. Retargeting on TV (CTV Ads)

Streaming platforms like Hulu and Roku allow retargeting users who have visited your website but didn’t convert.

For example, a user who visited your site might see your retargeting ad on Facebook, and later, while streaming their favorite show on Hulu, they’ll encounter a CTV ad reinforcing your message.

Example: Peloton uses Connected TV (CTV) ads to target website visitors with engaging fitness ads on streaming platforms.

The Growing Importance of Multi-Channel Retargeting

With more users spending time across multiple devices—smartphones, desktops, and streaming services—multi-channel retargeting has become essential.

It ensures your message stays consistent and visible, no matter where your audience goes.

However, managing retargeting across multiple platforms can get complicated.

That’s why having the right tools simplifies the process and makes scaling campaigns easier while maintaining high relevance and engagement.

As digital privacy regulations tighten and cookie-based tracking becomes old news, CTV retargeting is emerging as the most effective way to reconnect with high-intent audiences. 

But to make CTV retargeting truly effective, you need a platform that streamlines the process, ensuring better execution and measurable results.

That’s where Vibe.co comes in.

How Vibe.co Simplifies Retargeting Ads

Managing multi-platform retargeting can be complex, especially when shifting from web-based campaigns to Connected TV (CTV) advertising. 

Vibe.co makes this transition seamless by allowing brands to retarget website visitors through TV ads on premium streaming platforms like Hulu, Roku, ESPN+, and 500+ channels. 

By leveraging advanced audience tracking and real-time optimization, Vibe.co helps advertisers maximize their return on ad spend (ROAS) while reaching highly engaged audiences on the big screen.

Key Features of Vibe.co for Retargeting

1. Captures Website Visitor Data

Most visitors leave a website without converting, and traditional web retargeting methods relying on third-party cookies are becoming less effective. 

Vibe solves this by using first-party tracking pixels to collect website visitor data, allowing advertisers to reconnect with these users through CTV ads.

Example: A user visits a travel booking website but doesn’t complete a reservation.

Vibe.co’s tracking pixel captures this visit, and later, the user sees a targeted TV ad on Hulu, reminding them to finalize their booking.

2. TV retargeting through Household IP Tracking

CTV retargeting delivers ads directly to users’ streaming devices for better targeting without relying on cookies.

Vibe.co matches website visitors to their streaming devices, ensuring that brands can serve personalized TV ads directly to high-intent users.

3. Access to Premium Streaming Platforms

Vibe.co places your ads on premium streaming platforms like Hulu, Disney+, and Roku to maximize impact.

Instead of relying on scattered digital placements, advertisers can place high-impact video ads on platforms like Disney+, Max, Peacock, and more.

Example: An online fashion retailer retargets website visitors with an ad on Peacock, showcasing a limited-time offer to drive conversions.

4. Real-time Audience Updates

Vibe.co ensures your audience list stays up to date, preventing wasted ad spend.

Visitors who have already converted are automatically removed, preventing wasted ad spend.

Example: A SaaS company tracks users who explored its pricing page but didn’t sign up. Within an hour, Vibe.co ensures these users see a persuasive CTV ad offering a free trial.

5. Campaign Setup and Performance Tracking

Launching a TV retargeting campaign with Vibe takes 5 minutes, and advertisers can track performance through detailed real-time reports. 

Unlike traditional TV ads that lack precise measurement, Vibe offers transparent insights on ad impressions, engagement, and conversion impact.

Example: An automotive brand running a CTV campaign on Roku can track how many website visitors saw the ad and later returned to explore new car models.

Vibe.co bridges the gap between website visitor tracking and TV advertising, enabling brands to deliver personalized, data-driven ads on streaming platforms where engagement is highest.

If you’re looking to leverage CTV for smarter, high-ROI retargeting, explore Vibe today and see how it can affordably transform your advertising strategy.

Conclusion

Retargeting ads aren’t just about reminding visitors—they’re about reconnecting with high-intent audiences at the right time.

These retargeting ads examples will help keep your brand top-of-mind, guide potential customers back to your site, and ultimately drive more conversions. 

Whether you're targeting website visitors, past buyers, or engaged users, an effective retargeting strategy ensures your message reaches the right people when it matters most.

If you're looking to improve your retargeting efforts and reach audiences on premium streaming platforms, CTV retargeting with Vibe makes it simple. 

With advanced tracking, real-time optimization, and seamless ad delivery, you can launch high-impact campaigns in minutes.

Ready to transform your retargeting strategy and maximize ROI? 

Get started with Vibe.co today and see the difference CTV advertising can make.