How much does Roku Advertising cost in 2025?

Are you wondering how much it costs to advertise on Roku in 2025? Let’s break it down.

Roku advertising costs can vary depending on a few things, like the type of ad you run, your target audience, and how long your campaign lasts. 

In this blog, I'll provide you with a clear understanding of what to expect in terms of pricing and help you plan your budget effectively.

Here’s what you’ll find:

By the end, you’ll know exactly what Roku advertising costs in 2025 and how to structure your campaign. Let’s get into it.

What is Roku Advertising?

Roku advertising allows businesses to place ads across the Roku platform, which includes the Roku Channel and third-party apps on Roku devices. 

With over 90 million streaming households and a significant number of active users, Roku offers a powerful opportunity to reach a broad, engaged audience.

Roku offers a variety of advertising formats, each designed to cater to different marketing objectives and viewer experiences. Here's a breakdown:​

Each format serves a different purpose—some help you stay visible, others drive action. You can keep it simple or build something interactive.

That flexibility is what makes Roku stand out. You’re not locked into one type of ad or one kind of campaign.

If you're looking for a platform that lets you start small, test what works, and scale when you're ready—Roku gives you that option.

Factors Influencing Roku Advertising Cost in 2025

If you're trying to figure out how much Roku advertising will actually cost you, it's important to understand what drives the price. 

It’s not just about setting a budget — the type of ad, where it appears, and who sees it all play a role.

Here are the 3 biggest factors that will impact your Roku advertising costs in 2025:

Ads that appear in premium spaces—like on the Roku home screen or inside The Roku Channel—usually cost more. That’s because they get more visibility and reach larger audiences. 

If you’re looking for budget-friendly options, you might consider placements in smaller channels or less competitive spaces.

The format of your ad affects the price too. Standard video ads (like 15 or 30-second clips) are usually more affordable. 

But if you want more attention-grabbing formats—like interactive Marquee ads or full-screen Showroom placements—they’ll cost more. 

These formats are more immersive and give users more ways to engage, which is why they're priced higher.

Ads placed inside high-demand shows or trending content will cost more simply because more people are watching. 

If you're targeting top-performing content providers or Roku-exclusive shows, be prepared to pay a premium.

These factors don’t just affect your spending—they shape how far your ads go and how much impact they have.

Knowing them helps you plan smarter, especially if you're working with a fixed budget.

Roku Advertising Cost Breakdown in 2025

Roku advertising is typically priced using CPM (Cost Per Mille), which means the cost per 1,000 impressions. 

While Roku doesn’t publicly publish fixed rates, industry estimates give us a solid idea of what to expect:

These cost ranges aren’t fixed—they depend on how you set up your campaign. 

If you’re targeting a broad audience and placing ads in less competitive spaces, you’ll likely stay closer to the $20 CPM range. 

But if you’re going after high-demand placements like the Roku home screen or top shows on The Roku Channel, expect costs to move toward the higher end.

Roku doesn’t list a minimum spend publicly, but its self-serve Ads Manager lets you control your own budget. 

You can start small, test what works, and scale as needed. That makes it accessible whether you're running a local campaign or planning a national rollout.

So while the CPM range gives you a starting point, your actual costs will depend on how you build your campaign—what ad format you choose, how specific your targeting is, and how much visibility you want.

Who Should Advertise on Roku?

Roku isn’t for every business—but for the right ones, it can deliver strong results. 

If you’re unsure whether it’s a good fit, here’s a quick look at the types of businesses that benefit most from advertising on Roku and why:

If your audience watches streaming content—and your goal is visibility, engagement, or conversions—Roku gives you the space and targeting tools to make it happen.

How Roku Advertising Compares to Other Streaming Platforms

If you’re still deciding where to spend your CTV ad budget, it helps to see how Roku stacks up against other major platforms. 

The table below gives you a quick look at average costs, strengths, and trade-offs across Roku, Hulu, YouTube TV, and Amazon Fire TV:

If you're still unsure which platform is right for your business, there's a simpler way to go about it.

Instead of picking one, you can use Vibe.co — a platform that lets you run ads across 500+ streaming apps and channels, including popular platforms like Hulu, Roku, YouTube TV, and more. You don’t need a big budget either — you can get started for as little as $50 a day.

It’s a smart way to reach your audience across multiple platforms without the hassle of managing each one separately.

And whether you’re advertising directly on Roku or running campaigns through a platform like Vibe.co it’s important to make sure every dollar is being put to good use.

Tips for Maximizing Your Roku Advertising Budget

Here are a few practical tips to maximize your Roku advertising advertising budget and get better results:

Roku gives you the tools—you just need to use them wisely. A few smart choices at the start can help your budget go a lot further.

How to Launch a Roku Advertising Campaign in 2025

If you're planning to advertise on Roku, the setup is pretty simple.

Here’s a step-by-step guide to help you get started, even if it’s your first time running a campaign:

Step 1: Create your Roku Ads Manager account
Visit Roku Ads Manager and sign up. It’s a self-serve tool that gives you full control over your campaign setup and budget.

Step 2: Set your campaign goal
Choose what you want your ad to achieve—like getting more website traffic, building brand awareness, or promoting an app.

Step 3: Select your ad format
Start with standard video ads (15 or 30 seconds). They're simple, effective, and the most budget-friendly option. If you want more visibility, Roku also offers formats like home screen banners or interactive ads.

Step 4: Choose your target audience
You can target viewers based on things like location, age, interests, or streaming behavior. Keeping your audience focused helps improve performance and reduce wasted spend.

Step 5: Set your budget and schedule
Decide how much you want to spend and when you want your ads to run. Roku lets you control your daily or total budget—there’s no strict minimum to get started.

Step 6: Upload your ad
Add your video and make sure it meets Roku’s creative specs. Clear messaging and good quality go a long way.

Step 7: Review and launch
Double-check all your settings—budget, targeting, video—then launch your campaign. You can monitor everything from your dashboard once it’s live.

The setup doesn’t take long, and once your campaign is running, you can track performance and make changes anytime. 

Common Roku Advertising Mistakes to Avoid

Even with a solid setup of a Roku Advertising campaign, it’s easy to make small mistakes that cost you results. 

Here are a few common mistakes to watch out for — and how to avoid them:

Conclusion

Understanding Roku advertising cost is just the first step. The real challenge is making sure your ad delivers results without wasting your budget.

If setting up campaigns, tracking performance, and managing everything feels complicated, there's a better way.

Vibe.co lets you run ads not just on Roku, but across 500+ apps and streaming channels—including Hulu, YouTube TV, and more—without needing to manage each one separately.

You can start for just $50/day, and the platform gives you real-time insights to help you spend smarter and get better outcomes from your campaigns.

👉 If you want a simpler way to manage and scale your Roku ads, try Vibe.co—and simplify your next campaign.

Frequently Asked Questions

1. How much does it cost to advertise on Roku in 2025?
The average cost to advertise on Roku in 2025 ranges between $20 to $60 per 1,000 impressions (CPM), depending on your targeting, ad format, and campaign setup.

2. Is there a minimum budget required to run Roku ads?
Roku doesn't list an official minimum, but most campaigns typically start at around $500 total. You can control your daily or total budget through Roku Ads Manager.

3. What types of ads can I run on Roku?
You can run standard video ads (15 or 30 seconds), interactive ads, home screen placements, screensaver ads, and more—depending on your goals and budget.

4. Can small businesses afford to advertise on Roku?
Yes, small businesses can start with lower budgets, use standard ad formats, and target local or niche audiences to keep costs manageable.