How to
7 Programmatic Video Advertising Platforms To Try in 2025
10 min read
10 Advertising Strategies To Grow Your Business in 2025
Advertising is changing fast. If you're clinging to outdated methods might be costing you more than you think.
In 2025, advertising strategies need to be smarter, more targeted, and cost-effective.
In this blog, I’ll walk you through 10 powerful advertising strategies that can help you grow your business. You’ll learn:
- How AI-powered ads can improve targeting.
- Why short-form videos and social commerce ads are taking over.
- How to reach more customers with CTV advertising and multi-platform strategies.
- How tools like Vibe.co can make ad creation faster and more effective.
Ready to leave old strategies behind? Let’s begin.
What is an Advertising Strategy?
An advertising strategy is a blueprint for how a business promotes its products or services to the right audience. It acts as a roadmap, helping businesses decide:
- Who to target with their ads.
- Where to run the ads (social media, TV, search engines, etc.).
- What message will capture attention and drive action.
- How much to spend on advertising.
- What results to expect from the campaign.
A well-planned advertising strategy ensures that every marketing dollar is spent wisely, helping businesses attract customers, increase brand awareness, and boost sales.
Without a solid strategy, businesses risk running ineffective ads that don’t convert and wasting budget on the wrong audience.
Advertising Strategy vs. Advertising Plan: What's the Difference?
Many people think an advertising strategy and an advertising plan are the same thing, but they serve different purposes.
A strategy is the "what" and "why," while a plan is the "how" and "when."
Here’s a simple breakdown of how they differ:
| Aspect | Advertising Strategy | Advertising Plan |
|---|---|---|
| Definition | The overall game plan for achieving advertising goals. | The step-by-step execution of that strategy. |
| Focus | Long-term vision & positioning. | Short-term actions & campaign execution. |
| Includes | Audience, channels, messaging, budget, goals. | Ad creatives, platforms, timelines, budget distribution. |
| Flexibility | Adaptable to market trends & performance. | Fixed with deadlines & structured execution. |
| Example | "We will focus on video ads to target Gen Z buyers." | "We will run TikTok & Instagram video ads from March to June with a $10,000 budget." |
In short:
- The strategy sets the direction and outlines the goals.
- The plan details the specific steps and execution timeline to achieve those goals.
Both are essential for running successful ad campaigns—without a solid strategy, the plan lacks direction, and without a plan, the strategy remains an idea with no execution.
10 Best Advertising Strategies to Grow Your Business in 2025
Advertising has changed. Customers no longer respond to pushy sales messages. They want ads that feel helpful, relevant, and engaging.
If your ads don’t connect with people, they’ll ignore them. To succeed in 2025, businesses must focus on strategies that create value for the customer rather than just promoting products.
Let’s start with the first strategy.
1. Create Ads That Focus on Customer Experience
People don’t like ads that feel like interruptions. They prefer ads that:
- Solve a problem – Show how your product makes life easier.
- Feel personal – Speak directly to the customer’s needs.
- Are engaging – Use storytelling or interactive features.
When ads focus on experience rather than just selling, customers are more likely to pay attention and take action.
Here’s how:
| Traditional Ads ❌ | Experience-Focused Ads ✅ |
|---|---|
| Pushy and sales-driven | Helpful and engaging |
| Focus only on the product | Focus on the customer’s needs |
| Disruptive and ignored | Interactive and memorable |
| Same message for everyone | Personalized for different audiences |
Here’s how you can apply this strategy:
1. Make Your Ads Useful – Instead of just showing a product, explain how it solves a problem. Example: A skincare brand could create an ad that helps people choose the right routine.
2. Tell a Story, Not Just Sell – People connect with emotions, not sales pitches. Instead of saying “Buy our fitness tracker,” show someone’s fitness journey and how the tracker helped them.
3. Use Interactive Ads – Let customers engage with the ad.
- Polls & Quizzes – Recommend products based on their preferences.
- Shoppable Videos – Let users buy directly from an ad.
- AR (Augmented Reality) – Allow people to "try on" products virtually.
For example, Nike allows users to customize their shoes in real time through interactive ads. This makes the experience personal and fun, rather than just another sales message.
- People interact with the ad rather than ignore it.
- Helpful ads build stronger customer relationships.
- Personalized ads get more clicks and conversions.
Ads that prioritize experience over hard selling help businesses attract and retain customers.
Up next, we’ll look at why advertising on multiple platforms is now essential for reaching more customers.
2. Advertise on Multiple Platforms for More Reach
People don’t use just one app or website. They scroll Instagram, search on Google, watch YouTube, and stream TV—all in one day.
If your ads only appear in one place, you’re missing customers who move between platforms before deciding to buy.
A single-platform ad strategy is risky, but advertising on multiple platforms helps you reach more people, reduce risk, and increase sales.
Most people don’t buy the first time they see an ad. Their journey may looks like this:
Step 1: See an Instagram ad → Get interested but don’t buy.
Step 2: Search for reviews on Google → Want more details.
Step 3: Visit your website but leave without buying.
Step 4: See another ad on YouTube or TV → Finally make a purchase.
| One Platform ❌ | Multiple Platforms ✅ |
|---|---|
| People forget after one ad. | Customers see your brand in different places. |
| If one platform changes, your results suffer. | Less risk by using different platforms. |
| Only one chance to sell. | More chances to reach buyers. |
How to Use Multi-Platform Ads & How Vibe.co Helps
For this to work, your ads should be connected, not random.
- Follow Up on Different Platforms – If someone visits your website from a Facebook ad but doesn’t buy, show them a reminder ad on YouTube or TV.
- Link Offline and Online Ads – Use QR codes in print ads or stores to lead people to your website or social media.
- Keep Ads Consistent – Use the same colors, words, and message across all platforms so people recognize your brand.
Running ads on different platforms can be confusing, but Vibe.co makes it simple by letting businesses launch ads on 500+ streaming channels from one platform.
With Vibe.co, businesses can:
- Run ads on TV and streaming apps easily.
- Find the right audience with smart targeting.
- Let AI adjust campaigns for better results.
Instead of juggling different ad tools, Vibe.co helps businesses connect TV and digital ads effortlessly.
A multi-platform strategy keeps your brand in front of customers wherever they go.
Next, let’s talk about why personalizing your ads makes them more effective.
3. Personalize Your Ads to Attract More Customers
People don’t like ads that feel random or irrelevant. If an ad doesn’t speak to them, they ignore it.
But when an ad feels personal—like it was made just for them—they pay attention. Personalized ads make customers feel understood, which leads to more engagement and higher sales.
Would an athelete be more likely to click on an ad that just says “Buy our shoes” or one that says “Running shoes designed for marathon training”?
The second one speaks directly to runners, making it much more effective.
Personalization works because it makes ads feel helpful instead of pushy. Businesses that personalize their ads see better results because people engage more, click more, and buy more.
| Generic Ads ❌ | Personalized Ads ✅ |
|---|---|
| Same message for everyone. | Speaks directly to customer needs. |
| Feels random or annoying. | Feels relevant and helpful. |
| Lower engagement and clicks. | More attention and action. |
The best way to personalize ads is by showing the right message to the right people at the right time.
If someone visits your website but doesn’t buy, remind them with a follow-up ad featuring the exact product they viewed.
If they are searching for solutions, make sure your ad offers exactly what they need. Instead of saying “Buy Now”, use natural messaging like “Need better sleep? Try our memory foam pillows.”
When ads feel personal, people trust your brand more and are more likely to buy.
Up next, let’s talk about why short video ads are the best way to grab attention fast.
4. Use Short Videos to Grow Your Business
If you want more people to notice your business, short video ads are one of the best ways to do it.
People prefer watching quick, engaging videos over reading long content.
Platforms like TikTok, Instagram Reels, and YouTube Shorts make it easy for businesses to reach new customers fast.
Short videos increase brand awareness, drive engagement, and boost sales because they are easy to consume and share.
Unlike long ads that people skip, short videos deliver the message quickly and keep viewers interested.
| Long Video Ads ❌ | Short Video Ads ✅ |
|---|---|
| People lose interest quickly. | Grabs attention and keeps viewers engaged. |
| Expensive and hard to produce. | Easier to create and cost-effective. |
| Fewer shares and interactions. | Higher engagement and more likely to go viral. |
To grow your business with short videos, focus on one clear message and keep it under 15 seconds.
Show the product in action, use captions for silent viewers, and always include a call to action like “Shop Now” or “Learn More.” The more engaging your video, the more people will watch, share, and remember your brand.
Next, let’s talk about why performance-based advertising is key to maximizing your return on investment.
5. Focus on Results-Driven Advertising
Advertising should do more than just get attention—it should bring real business growth. Many businesses waste money on ads that get views and likes but don’t lead to sales.
Results-driven advertising focuses on what matters: turning views into actions like clicks, sign-ups, and purchases.
Instead of guessing what works, businesses should use ads that are measurable and trackable.
This means setting clear goals, analyzing performance, and adjusting campaigns based on data. The best ads are the ones that bring actual results, not just visibility.
To make this work, businesses should use performance-based advertising, where they only pay when a customer takes action, like clicking a link or making a purchase.
Platforms like Google Ads, Facebook Ads, and TikTok Ads allow businesses to optimize their spending and reach the right audience.
Retargeting also helps businesses reconnect with potential customers who showed interest but didn’t buy.
By focusing on results, businesses can spend smarter, improve their return on investment, and grow faster.
Up next, let’s talk about why privacy-friendly advertising is becoming more important for businesses.
6. Switch to Privacy-Friendly Advertising
Online advertising is changing. People care more about their privacy, and platforms like Google and Apple are removing third-party cookies.
Businesses that don’t adapt will struggle to reach customers.
Instead of tracking users without permission, businesses need to use privacy-friendly strategies to run effective ads while respecting customer data.
- Contextual Advertising – Show ads based on webpage content instead of user history.
- First-Party Data – Use data collected directly from customers (sign-ups, purchases, surveys).
- Consent-Based Marketing – Get permission before using customer data for targeted ads.
Privacy-friendly advertising builds trust. When customers feel their data is protected, they are more likely to engage with ads.
Businesses that focus on ethical and transparent advertising will stay ahead as privacy rules change.
Now let’s talk about how programmatic advertising can help businesses automate and optimize their ad campaigns.
7. Automate Your Ads with Programmatic Advertising
Running ads manually takes time and effort. Businesses need to set budgets, choose placements, and constantly adjust campaigns to get better results.
Programmatic advertising automates this process, using AI and real-time data to place ads where they will perform best.
Instead of guessing where to run ads, businesses can use programmatic platforms to buy and optimize ad placements automatically, ensuring ads reach the right audience at the right time.
Platforms like Vibe.co, Simpli.fi, and The Trade Desk help businesses run programmatic ads across multiple channels, including social media, websites, streaming platforms, and TV.
These tools analyze real-time data to adjust bids, improve targeting, and increase ad efficiency.
By automating ad buying, businesses can save time, reduce wasted ad spend, and maximize results.
Up next, let’s talk about how social media ads can turn engagement into direct sales.
8. Turn Social Media Ads into Direct Sales
Social media is no longer just for brand awareness—it’s a powerful tool for driving sales. Platforms like Instagram, TikTok, and Facebook now let businesses sell directly through ads, making it easier for customers to buy without leaving the app.
To turn social media ads into direct sales, businesses should:
- Use Shoppable Ads – Let customers buy products directly from the ad.
- Target the Right Audience – Show ads to people who are most likely to buy.
- Use Retargeting – Remind visitors about products they viewed but didn’t purchase.
- Offer Limited-Time Discounts – Create urgency to boost conversions.
The easier it is for customers to shop, the higher the chances of making a sale.
Now, let’s see how advertising on streaming platforms can help businesses reach a wider audience.
9. Advertise on Streaming Platforms (CTV Ads)
More people are watching TV through streaming services like Netflix, Hulu, and YouTube instead of cable.
Connected TV (CTV) ads help businesses reach these viewers with non-skippable, targeted ads.
Unlike traditional TV ads, which show the same message to everyone, CTV ads give businesses more control.
They can choose who sees their ads, track performance in real-time, and adjust their campaigns for better results. This makes CTV a smarter and more cost-effective way to advertise.
To make CTV advertising easier, platforms like Vibe.co, MNTN, and TVScientific help businesses launch and manage ads without needing big budgets or complex setups.
- MNTN focuses on performance-based ads, helping businesses track conversions and improve results.
- TVScientific provides advanced targeting tools to reach the right audience.
- Vibe.co stands out by making the entire process simpler—it automates ad creation, audience targeting, and performance tracking across 500+ streaming channels.
Since every platform works differently, here’s a breakdown of how they compare.
CTV Advertising Platforms Comparison
| Feature | Vibe.co 🚀 | MNTN | TVScientific |
|---|---|---|---|
| Who Sees Your Ads | AI-powered targeting across 500+ streaming platforms. | Basic targeting based on user behavior. | AI-based audience selection. |
| Creating Ads | AI automates scriptwriting and video creation. | Requires manual setup. | Needs external video production. |
| Where Ads Appear | Access to 500+ streaming apps with smart placement. | Limited to select networks. | Available on major streaming services. |
| Budget Flexibility | Starts at $50/day, no long-term contracts. | Requires a higher spend. | Mid-range pricing with some flexibility. |
| Performance Tracking | AI optimizes campaigns automatically for better performance. | Tracks conversions but needs manual adjustments. | Provides real-time analytics. |
While all three platforms help businesses run CTV ads, Vibe.co makes it easier and more accessible.
It removes the complexity by automating the process, making it possible for businesses to create, launch, and optimize ads without needing a large budget or marketing team.
Up next, let’s look at how AI tools can help businesses create ads even faster.
10. Create TV Ads for Free with Vibe Studio
TV advertising has always been expensive and complicated. Businesses had to hire production teams, write scripts, and spend thousands just to get one ad on air.
Vibe Studio changes that by making TV ad creation free, fast, and effortless.
Now, any business can create a high-quality TV ad in just seconds without needing video editing skills or a big budget.
How Vibe Studio Works
Instead of spending weeks on ad production, Vibe Studio simplifies the process in just a few steps:
🔹 Enter Your Business Name or Website – AI automatically gathers details like images, branding, and key information.
🔹 AI Generates a Complete TV Ad – Including visuals, background music, and a voiceover in under 10 seconds.
🔹 Customize the Ad as Needed – Edit the text, swap images, change the voiceover, or add a QR code.
🔹 Launch on Streaming Platforms – Your ad is formatted and ready for Connected TV (CTV) and digital platforms.
By removing the cost and complexity, Vibe Studio makes TV advertising accessible to everyone. Now, businesses can launch professional TV ads in minutes instead of weeks and focus on reaching more customers.
Conclusion
Advertising is changing, and businesses need to keep up. The old ways of running ads no longer work as well as they used to.
Customers are spread across different platforms, expect more personalized content, and care about privacy. That’s why businesses need to focus on modern, data-driven advertising strategies to get the best results.
Here’s a quick recap of the 10 best advertising strategies to help your business grow in 2025:
| Advertising Strategy | Why It Works |
|---|---|
| 1. Create Ads That Focus on Customer Experience | Makes ads more engaging and relevant. |
| 2. Advertise on Multiple Platforms for More Reach | Ensures your brand is seen in different places. |
| 3. Personalize Your Ads to Attract More Customers | Increases engagement and conversions. |
| 4. Use Short Videos to Get More Views | Captures attention quickly and boosts engagement. |
| 5. Focus on Results-Driven Advertising | Helps businesses spend wisely and track success. |
| 6. Switch to Privacy-Friendly Advertising | Builds trust and adapts to new privacy rules. |
| 7. Automate Your Ads with Programmatic Advertising | Saves time and improves targeting. |
| 8. Turn Social Media Ads into Direct Sales | Uses shopping features to make sales easier. |
| 9. Advertise on Streaming Platforms (CTV Ads) | Reaches engaged viewers on streaming services. |
| 10. Use AI Tools to Create Ads Faster | Automates ad creation and improves efficiency. |
Many businesses hesitate to explore new advertising channels because of high costs and complex setups.
Vibe.co makes it easy by automating ad creation, targeting, and optimization—especially for Connected TV (CTV) ads.
With Vibe Studio, you can create TV-ready ads in seconds for free, and with Vibe.co’s AI-driven platform, you can run targeted streaming ads affordably.
If you’re looking for an easier way to get your ads in front of the right audience, explore Vibe.co today.
