How to
OTT Advertising: 7 Strategies You Must Execute
8 min read
Vibe 1.23: New Segments, Roku and more...
New Targeting Segments 🎯
Add new audience segments into your Q4 campaigns:
Career
- CEO
- Engineering
- Finance and Accounting
- Marketing
- Small Business Owners
Education
- College Degree
- Graduate Degree
- High School
- Some College
Political
- Unregistered Voters
- Registered Voters
Healthcare
and more! Review the full list here.
Reach viewers on The Roku Channel 📺
New Apps & Channels selection: The Roku Channel! Diverse programming and a wider, engaged audience for your TV Advertising campaigns. Try for yourself!
Go to Platform →
Learn more about channels and campaign targeting.
Reporting by Screen Type 📱
TV, Tablet, or Mobile? Learn which devices your audience are watching. Performance numbers per screen type are now accessible by default on your Vibe dashboard.
Stay tuned for what's coming next 😎
