Vibe 1.23: New Segments, Roku and more...

1 min readΒ·Oct 01, 2023

New Targeting Segments 🎯

Add new audience segments into your Q4 campaigns:

Career

  • CEO
  • Engineering
  • Finance and Accounting
  • Marketing
  • Small Business Owners

Education

  • College Degree
  • Graduate Degree
  • High School
  • Some College

Political

  • Unregistered Voters
  • Registered Voters

Healthcare

and more! Review the full list here.

Reach viewers on The Roku Channel πŸ“Ί

New Apps & Channels selection: The Roku Channel! Diverse programming and a wider, engaged audience for your TV Advertising campaigns. Try for yourself!
​Go to Platform β†’

Learn more about channels and campaign targeting.

Reporting by Screen Type πŸ“±

TV, Tablet, or Mobile? Learn which devices your audience are watching. Performance numbers per screen type are now accessible by default on your Vibe dashboard.

Stay tuned for what's coming next 😎

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