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5 Simpli.fi Alternatives For CTV Advertising in 2025
Are you exploring Simpli.fi alternatives for more effective TV advertising?
Simpli.fi has been popular for programmatic advertising, especially in the TV industry.
However, as advertising needs evolve, some users seek alternatives offering more flexibility and advanced targeting options.
If you feel limited by Simpli.fi’s capabilities and are looking for other solutions to reach your audience more effectively, you’re in the right place.
Now, you might wonder: “Are there better options than Simpli.fi for my TV ad campaigns?” This guide will give you just that.
Here’s what we’ll cover:
- Why Consider Simpli.fi Alternatives: We’ll look at Simpli.fi's challenges and the growing need for adaptable targeting and analytics tools.
- 5 Key Factors to Consider: You’ll get insights into what to prioritize, from targeting precision to integration and scalability.
- Top 5 Simpli.fi Alternatives: We’ll review Vibe, Basis, StackAdapt, MNTN, and Viant, focusing on their features and how they can help streamline your TV advertising.
- Choosing the Right Tool for Your Campaigns: We’ll share practical tips to help you select the solution that best aligns with your ad goals.
By the end of this guide, you’ll clearly understand the top Simpli.fi alternatives and which one can take your TV advertising to the next level.
Let’s dive in and find the best tool for your campaigns!
Why Consider Simpli.fi Alternatives for Your TV Advertising?
If you’ve been using Simpli.fi and feel frustrated by limitations or issues that impact your campaign performance, you’re not alone.
Many users are exploring Simpli.fi alternatives to find a tool that offers better functionality, flexibility, and support without common pain points.
Let’s dive into the specific issues users have reported with Simpli.fi and why seeking an alternative might be worth considering.
1. Not a Top-Tier DSP and Limited Scalability
- Many users question Simpli.fi’s effectiveness for large-scale or complex campaigns, suggesting it lacks the features and reliability of higher-tier DSPs.
- This limitation makes Simpli.fi more suited for smaller, entry-level campaigns, pushing larger agencies to seek scalable alternatives.
2. Complicated Pricing and Billing Practices
- Users report confusion around Simpli.fi’s billing structure, with unexpected CPM cost increases and inconsistent pricing.
- This lack of transparency in costs has frustrated many, particularly when budgeting for larger campaigns, making alternatives with straightforward pricing more appealing.
3. Reporting and Data Accuracy Issues
- Reporting limitations are a common complaint, as Simpli.fi’s analytics often lack the depth required for thorough campaign analysis.
- Additionally, users note inaccurate geoconversion data, where nearby mobile devices are inaccurately tracked as conversions, leading to client dissatisfaction and difficulty justifying results.
4. Ad Inventory Quality Concerns
- Some users are concerned with Simpli.fi’s ad inventory quality, reporting frequent issues with fraudulent sites and low-quality impressions that compromise campaign effectiveness.
- This has led some users to seek DSPs that offer higher-quality and more reliable inventory.
5. Customer Support and Flexibility Challenges
- Customer support issues are often highlighted, with reports of slow responses and unhelpful interactions.
- Some users found support dismissive, failing to resolve issues adequately, and felt misled by initial sales promises, particularly around retargeting capabilities. This negatively impacted client satisfaction and revenue.
Each point underscores why exploring Simpli.fi alternatives might lead to a more effective and seamless programmatic advertising experience.
Let’s explore some essential factors when choosing a Simpli.fi alternative to ensure it meets your scalability, quality, and support needs.
What Are the Key Factors When Choosing Simpli.fi Alternatives?
Finding the right programmatic advertising tool can be challenging, especially if you’re facing issues with your current platform.
If Simpli.fi's limitations are holding back your campaigns, here are five key factors to consider when exploring Simpli.fi alternatives that can better meet your needs.
1. Comprehensive Multi-Channel Reach
Programmatic platforms should offer extensive multi-channel reach, covering display ads and connected TV, local apps, and other digital media.
Look for options that allow broad audience access across hundreds of apps and channels to ensure your ads reach diverse audiences beyond Simpli.fi’s more limited inventory.
2. Advanced Targeting Options
Precise targeting can make a world of difference in campaign effectiveness. Simpli.fi alternatives should allow granular targeting, including socio-demographic details, interests, and purchasing intent.
This can drive better results than basic targeting features and help avoid spending on irrelevant audiences.
3. Real-Time Performance Monitoring
Access to real-time insights is essential to adjust and optimize campaigns at the moment.
Many Simpli.fi alternatives provide in-depth, live reporting, allowing you to analyze your campaigns more effectively than Simpli.fi’s limited analytics and geoconversion accuracy issues.
4. Cost Transparency and Value for Budget
Consider transparent tools about CPM rates and additional costs to avoid the surprise price hikes some users experience with Simpli.fi.
Seek platforms with predictable, value-based pricing that aligns with your budget and ad goals.
5. Ease of Setup and Reliable Support
Choose quick setup and intuitive interfaces to reduce onboarding time and errors.
Additionally, reliable customer support is crucial; look for Simpli.fi alternatives with responsive, helpful support teams to address issues efficiently, contrasting with Simpli.fi’s reported support delays and unhelpful responses.
Considering these factors can guide you toward a more flexible, reliable, and efficient programmatic advertising solution, ensuring your campaigns are not hindered by limitations or lack of support.
Top 5 Simpli.fi Alternatives for Programmatic TV Advertising
1. Vibe: The All-in-One Solution for Programmatic Advertising
Vibe is an intuitive TV advertising platform for launching ads on streaming apps and TV channels. With access to over 500 popular channels—including sports, movies, and local news—Vibe enables businesses to reach a broad and relevant audience.
What truly sets Vibe apart is its precise targeting capability. Advertisers can target audiences based on demographics, location, interests, and buying intent, ensuring ads reach the most relevant viewers, whether nationwide or locally.
Vibe allows businesses to easily launch, track, and measure the success of targeted TV ads, making it an ideal choice for companies seeking streamlined and effective TV advertising.
How Vibe Excels Over Simpli.fi in TV Advertising?
Here’s a comparison of how Vibe stacks up against Simpli.fi for TV ad campaigns:
- User-Friendly Experience:
Vibe’s platform is known for its simplicity and intuitive design, which users praise for its easy setup.
This makes it a great option for advertisers looking to launch campaigns quickly. Simpli.fi, on the other hand, has received mixed feedback, with some users finding it user-friendly and others noting a steeper learning curve.
- Enhanced Targeting Capabilities:
Vibe enables detailed targeting options, including demographics, interests, and purchase intent, ensuring ads reach the most relevant viewers.
While Simpli.fi also offers targeting, Vibe’s advanced options allow for more accurate, localized campaigns.
- Real-Time Performance Insights:
Vibe provides real-time tracking, allowing you to monitor conversions and adjust campaigns. This level of control contrasts with Simpli.fi, which some users report as lacking transparency in campaign performance data.
Additional Features of Vibe
- Vibe Connect: Provides SMBs with access to premium streaming TV ad spaces traditionally reserved for large brands, thanks to strategic partnerships with top streaming services.
- Vibe AI Assistant: Acts as a personalized campaign guide for SMBs, quickly offering tailored recommendations on ideal channels and audience targeting, simplifying media planning.
- Vibe Studio: Allows businesses to create professional, high-quality TV ads in seconds, free of charge, enabling even first-time advertisers to easily produce effective ads.
- Vibe IQ2: Leverages advanced machine learning to optimize ad placements, ensuring campaigns are performance-driven and achieve maximum results.
In summary, Vibe’s ease of use, advanced targeting options, and comprehensive performance tracking make it a powerful choice for businesses that want to run impactful and manageable TV ad campaigns.
Vibe Pricing
Vibe offers a straightforward and affordable pricing structure, starting at just $500 with no long-term commitments.
Unlike Simpli.fi’s undisclosed pricing, Vibe’s CPM (Cost per Thousand Impressions) rates range from $15 to $35, translating to $0.01 to $0.04 per view. This allows businesses to manage budgets while effectively reaching wide audiences.
With Vibe, you can enter your budget to see estimates for impressions, views, and conversions upfront.
This provides transparency and predictability in ad spending, free from hidden fees.
2. Basis
Basis is a digital advertising platform that automates multi-channel campaign management, centralizing digital ad operations for improved team efficiency.
Key Features of Basis
- Cross-Channel Integration: Basis enables advertisers to manage all programmatic, CTV, video, display, mobile, audio, and native advertising efforts from a single platform. It integrates with channels like Hulu, CNN, Twitch, and Spotify for a unified campaign experience.
- Automation: Basis streamlines workflows by automating tasks such as media planning, performance tracking, and billing, reducing manual processes and enhancing efficiency.
- Brand Safety & Fraud Protection: Basis has built-in tools for brand safety and ad fraud protection, ensuring campaigns are secure and maintain brand integrity.
- Private Marketplaces (PMP): Basis offers access to private marketplaces, allowing advertisers to purchase premium ad inventory within a controlled and exclusive environment.
- AI-Powered Optimization: Leveraging artificial intelligence, Basis optimizes campaign performance and provides valuable data-driven insights to enhance results.
- Enterprise API: Basis’s API enables further integration for seamless communication with other platforms and systems, enhancing adaptability and connectivity.
Why Choose Basis over Simpli.fi?
Basis stands out over Simpli.fi with its cross-channel integration, supporting programmatic, CTV, video, and mobile ads across platforms like Hulu and CNN.
It also automates key workflows, such as media planning and billing, reducing manual tasks and increasing efficiency.
Enhanced brand safety and fraud protection tools further ensure a secure ad environment.
Additionally, Basis provides access to private marketplaces for premium ad inventory, along with AI-driven targeting and detailed reporting, which allows for more precise audience reach and accurate campaign analysis—areas where Simpli.fi has limitations.
But both Basis and Simpli.fi do not disclose their pricing.
3. StackAdapt
StackAdapt is a programmatic advertising platform that enables marketers to create, manage, and optimize campaigns across channels like native, display, video and connected TV (CTV).
It offers an intuitive interface and advanced targeting options to help businesses engage audiences effectively across devices and channels.
Key Features of StackAdapt
- Cross-Channel Advertising: Supports campaigns on native, display, video, CTV, and other programmatic channels.
- Advanced Targeting: Includes contextual, audience, and location-based targeting for precise demographic reach.
- Real-Time Performance Visibility: Offers in-depth insights to help marketers make data-driven adjustments on the go.
- AI-Driven Optimization: Uses AI and machine learning to enhance ad targeting, performance, and creative content.
- Creative Studio: Provides tools for creating dynamic, interactive ads.
Unique Offerings of StackAdapt vs. Simpli.fi
StackAdapt offers a robust cross-channel advertising capabilities across native, display, video, and CTV, making it ideal for reaching diverse audiences compared to Simpli.fi.
Its advanced targeting, including contextual, audience, and location-based options, allows advertisers to connect with precise demographics, an area where Simpli.fi is more limited.
StackAdapt’s AI-driven optimization continually enhances ad performance in real time, while its real-time reporting provides in-depth campaign insights for better decision-making.
Though it has a learning curve for advanced features, StackAdapt’s user-friendly interface ensures accessibility, making it a better choice for businesses seeking effective, data-driven programmatic advertising.
4. MNTN
MNTN is a performance-driven TV advertising platform designed to simplify campaign management across connected TV (CTV) and digital channels.
Its features like automated optimization and premium inventory access empowers brands to reach audiences effectively and boost campaign performance.
Key Features of MNTN
- Cross-Channel Advertising: MNTN allows brands to run campaigns across CTV and digital channels, reaching audiences on popular streaming networks.
- Advanced Targeting: Offers precise targeting options, enabling brands to connect with specific demographics based on audience behaviors and preferences.
- Automated Optimization: Utilizes real-time AI-driven optimization to improve ad performance, maximizing return on ad spend.
- Offline Attribution: Tracks the impact of CTV campaigns on both online and offline conversions, providing a full view of campaign effectiveness.
- Creative-as-a-Subscription™: Provides ongoing creative support, allowing brands to maintain fresh and engaging content throughout their campaigns.
MNTN’s pricing varies based on campaign needs and is customized to fit businesses of all sizes, but is undisclosed.
Why MNTN is better than Simpli.fi?
MNTN outshines Simpli.fi in several key areas, especially ease of use, support, and product direction. Users find MNTN more straightforward to set up, manage, and administer, making it accessible even for businesses new to programmatic TV advertising.
Furthermore, MNTN’s focus on real-time performance optimization and offline attribution—tracking online and offline conversions—gives advertisers a more comprehensive view of their campaign impact.
While Simpli.fi offers a broad range of features across channels, MNTN’s streamlined, performance-focused platform provides a more targeted solution for businesses looking to maximize return on ad spend through connected TV campaigns.
MNTN’s customer support is criticized similarly to Simpli.fi’s support experience.
5. Viant Technology
Viant Technology is a digital advertising platform focused on omnichannel marketing. It helps advertisers connect with audiences seamlessly across devices and platforms.
Viant utilizes AI and machine learning to optimize campaign performance and enhance targeting precision.
Key Features of Viant Technology
- Omnichannel Marketing: Run campaigns across Connected TV (CTV), digital audio, display, mobile, digital out-of-home (DOOH), in-game, and native advertising channels.
- People-Based Advertising: Viant's Household ID technology enables targeting real individuals across devices, offering a robust alternative to third-party cookies.
- AI-Powered Optimization: Uses AI to improve ad buying efficiency, boost return on ad spend (ROAS), and maximize campaign results.
- First-Party Data Activation: Advertisers can leverage their data for precise audience segmentation and targeting.
- Advanced Reporting and Measurement: This tool provides detailed insights into online and offline campaign performance, helping advertisers assess ad effectiveness comprehensively.
Unique Advantages of Viant over Simpli.fi
Viant Technology offers omnichannel advertising capabilities and advanced targeting options. With Household ID technology, Viant provides precise, people-based targeting that reaches real individuals across multiple devices, making it ideal for post-cookie advertising strategies.
While Simpli.fi is more accessible for basic use, Viant’s AI-powered optimization and machine learning significantly enhance ad performance, allowing for smarter, data-driven campaigns.
Additionally, Viant’s granular audience targeting, such as options for CBD or THC audiences, surpasses Simpli.fi’s household-level precision targeting.
Simpli.fi Alternatives: Side-by-Side Comparison
Conclusion
If Simpli.fi has fallen short in areas like ease of use, targeting precision, or reporting transparency, several effective alternatives better meet your programmatic TV advertising needs.
Here’s a quick breakdown of what we learned about the 5 Simpli.fi alternatives and what they bring to the table:
- Vibe: An intuitive and cost-effective programmatic TV advertising platform, Vibe offers real-time analytics, precision targeting by demographics, location, and interests, and a transparent pricing model, making it ideal for businesses looking for impactful TV ad campaigns.
- Basis: Known for its automation and cross-channel capabilities, Basis is well-suited for agencies looking to streamline campaign management across channels with brand safety and fraud protection tools.
- StackAdapt: With granular targeting options and AI-driven optimization, StackAdapt is a strong choice for marketers who need effective cross-channel engagement across native, display, and video ads.
- MNTN: This performance-focused platform specializes in TV advertising with real-time optimization and offline attribution, offering brands a streamlined approach to connecting with audiences on connected TV (CTV).
- Viant Technology: Ideal for post-cookie advertising strategies, Viant’s advanced people-based targeting, and AI-powered optimization enhance omnichannel campaigns for advertisers needing detailed audience segmentation.
Ready to Make the Switch?
Now is the perfect time to explore these options and select the best tool for your goals.
Whether you need a simple, cost-effective platform like Vibe or advanced targeting and omnichannel reach with Viant Technology, a solution can elevate your advertising results.
Remember, with Vibe's comprehensive targeting and real-time analytics, you can maximize your reach effectively and affordably.
Don’t settle for a platform that doesn’t fully support your needs—explore these Simpli.fi alternatives today and see how Vibe can transform your TV advertising strategy!
