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5 Best OTT Ads Examples: A Quick Look
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5 Popular Premion Competitors For TV Advertising
If you’re feeling constrained by Premion’s limitations and want a solution that aligns more closely with your goals, you’re in the right place.
TV advertising has undergone a significant transformation, with Connected TV (CTV) and Over-the-Top (OTT) advertising emerging as powerful tools for reaching highly targeted audiences.
These platforms provide businesses with data-driven approaches to create impactful TV campaigns.
Here’s what to expect from this article:
- 5 Reasons Why Consider Premion Competitors:.
- Top Competitors to Premion: An in-depth review of Vibe, Basis, StackAdapt, MNTN, and Viant, highlighting their features and advantages.
- How to Choose the Best TV Advertising Platform:
Let’s dive in and discover the perfect CTV platform for your needs!
Top Premion Competitors (Quick Look)
Premion vs. Competitors: A Detailed Comparison
| Features | Premion | Vibe | MNTN | StackAdapt | Basis | Viant Technology |
|---|---|---|---|---|---|---|
| Platform Type | CTV/OTT | CTV/OTT | CTV/Digital | Programmatic | Multi-Channel | Omni-Channel |
| Ease of Use | Moderate | Easy | Easy | Moderate | Moderate | Easy |
| Targeting Capabilities | Advanced | Granular | Precise | Advanced | Granular | AI-Powered |
| Real-Time Reporting | Yes | Yes | Yes | Yes | Yes | Yes |
| Cost Transparency | Moderate | High | Moderate | Moderate | Moderate | Moderate |
| Best For | Local Reach | Broad/National | ROI-Driven Ads | Cross-Channel | Multi-Channel | Omnichannel |
Why Consider Alternatives to Premion for TV Advertising?
Premion is a CTV and OTT advertising platform, designed to connect businesses with local and regional audiences through premium content.
It has coverage in all 210 DMAs across the U.S., focusing on helping advertisers achieve results through advanced targeting, transparency, and partnerships with trusted networks.
The platform emphasizes local relevance and the safety of running ads on high-quality networks, offering a solution for regional campaigns.
Potential Limitations of Premion
While Premion is well-regarded for local advertising, it has some drawbacks that may not align with the needs of every advertiser:
- Limited Nationwide and International Reach: Businesses aiming for broader or global exposure may find their local focus restrictive.
- Lack of Pricing Transparency: The absence of clear CPM rates or upfront costs can make budget planning difficult, especially for small businesses.
- No Open Exchanges: While this prioritizes brand safety, it limits inventory options and flexibility for programmatic campaigns.
- Fewer Integrations: The platform’s limited integration with other tools may pose challenges for advertisers running multi-channel campaigns.
5 Factors To Check Before Investing In TV Advertising Platforms
To choose the right platform, consider these factors:
- Targeting Options: Platforms offering granular audience segmentation for demographics, interests, and behaviors are ideal.
- Content Diversity: Access to both premium and on-demand content, including live events, ensures your campaigns capture diverse audiences.
- Transparency: Real-time analytics and clear pricing structures enable better campaign optimization and budgeting.
- Scalability: Look for platforms that grow with your business, supporting both local and nationwide campaigns.
- Affordability: Small-business-friendly pricing ensures cost-effective campaigns without sacrificing reach or quality.
These five Premion competitors can help businesses access features and capabilities that better match their TV advertising goals.
Let’s dive into the options available.
5 Premion Competitors For TV Advertising
Here are the top 5 Premion competitors you can use for TV advertising.
- Vibe
- Mntn
- StackAdapt
- Basis
- Viant Technology
Now, let’s take a closer look at each platform.
1. Vibe: The All-in-One Solution for CTV/OTT Advertising
Vibe is a streaming app and TV advertising platform that offers wide access to over 500 popular channels, including sports, movies, and local news.
Its intuitive platform allows businesses to launch, track, and measure campaigns with precision.
Why Vibe is a Better Alternative to Premion?
Here are the reasons why:
1. Ease of Use
- It features an intuitive platform designed for easy navigation.
- Campaign setup is streamlined, taking just 5 minutes.
- This simplicity contrasts with Premion’s more complex and time-intensive setup process.
2. Targeting Precision
- Granular targeting options allow for audience segmentation by demographics, location, interests, and intent to buy.
- This level of precision exceeds Premion’s regional focus, enabling more tailored campaigns.
3. Nationwide and Local Reach
- Vibe connects advertisers with 120 million households nationwide, offering an extensive reach.
- It provides options for precise local targeting, covering both broad and localized campaign needs.
- Premion’s coverage is limited to 210 DMAs, which narrows its reach for nationwide campaigns.
4. Affordable Pricing
- Starting costs are $500, with CPM rates between $15 and $35. This transparent pricing ensures predictability and ease in budget planning.
- Premion lacks upfront clarity in its pricing, creating potential challenges for small businesses.
5. Results Driven
- Real-world examples highlight Vibe’s impact, such as Hoodsly achieving a 409% ROAS.
- Wahha Design experienced an 806% ROAS with a cost of just $0.01 per view, showcasing affordability and high returns.
2. MNTN: Performance-Driven TV Advertising
MNTN is a user-friendly platform focused on maximizing return on ad spend (ROAS) through real-time optimization and offline attribution.
Also Check: Top 3 Mountain (Mntn) Competitors For Better CTV Advertising
MNTN vs Premion
1. Real-Time Optimization
- Instant optimization capabilities ensure campaigns are adjusted for maximum ROI in real time.
- Features like Verified Visits allow precise tracking of both online and offline conversions, a capability Premion lacks.
2. Offline Attribution
- Tracks the impact of ads on real-world conversions, providing insights into physical store visits and purchases.
- Premion does not offer comparable offline attribution tools, limiting insights for businesses with physical locations.
3. Targeting Capabilities
- It allows for precise audience targeting, including demographics, interests, and behaviors.
- Features MNTN Matched, which integrates first-party data for enhanced targeting accuracy.
- Compared to Premion’s more traditional targeting, MNTN offers greater flexibility and precision for modern campaigns.
4. Transparent and Measurable Results
- The Reporting Suite provides detailed insights into campaign performance, with real-time updates.
- Verified metrics, such as ROAS and customer engagement, ensure advertisers have measurable outcomes.
- Premion’s reporting tools, while comprehensive, lack the same level of real-time updates and data granularity.
4. StackAdapt: A Multi-Channel Advertising Solution
StackAdapt is a programmatic advertising platform that combines advanced AI capabilities, cross-channel integrations, and user-friendly features to deliver impactful advertising campaigns.
Why is StackAdapt better than Premion?
Cross-Channel Integration
- It supports campaigns across CTV, native, display, video, programmatic audio, in-game ads, and digital out-of-home (DOOH) channels.
- It allows advertisers to reach audiences across devices and platforms, ensuring a unified and omnichannel strategy.
- Premion, in contrast, focuses exclusively on CTV/OTT advertising, limiting cross-channel reach.
Real-Time Analytics
- It provides live campaign insights with detailed reports on key performance metrics like ROAS, CTR, and audience engagement.
- Premion’s analytics, while robust, lack the real-time adaptability that StackAdapt delivers.
Creative Tools
- It includes a Creative Studio for designing interactive and visually engaging ads tailored to different channels.
- Premion does not offer built-in creative tools of this caliber, requiring additional resources for ad creation.
Customer Support
- It provides on-demand expertise for campaign setup, creative builds, and analytics, ensuring advertisers have the guidance they need.
- Resources like the StackAdapt Academy offer certifications, walkthroughs, and ongoing learning opportunities.
- Premion’s support services are adequate but lack the educational and hands-on resources StackAdapt provides.
4. Basis: Centralized Campaign Management
Basis Technologies is an advertising platform that integrates automation, cross-channel capabilities, and data-driven insights to simplify and enhance digital campaigns.
Here’s how Basis competes with Premion, offering advertisers a versatile and efficient solution for CTV and programmatic advertising.
Why Choose Basis Over Premion?
Targeting Capabilities
- It features cross-device targeting that connects audiences across multiple devices and platforms.
- It has private marketplaces (PMPs) that provide access to premium inventory, ensuring brand safety and relevance.
- Premion, while focused on CTV/OTT, offers less flexibility in cross-platform targeting compared to Basis.
Cross-Channel Integration
- It integrates with CTV, programmatic, audio, mobile, native, display, and digital out-of-home (DOOH) advertising.
- Consolidates tools for search, social, and programmatic ads into one streamlined system, enabling a unified strategy.
- Premion’s primary focus on CTV limits its ability to manage multi-channel campaigns effectively.
Real-Time Analytics and Reporting
- Its automated performance tracking provides real-time insights into campaign metrics, ensuring timely optimizations.
- It has customizable dashboards and detailed reports that enable advertisers to analyze ROI and audience engagement effectively.
- Premion’s analytics, while robust, do not offer the same level of automation and real-time adaptability.
Automation Features
- It automates planning, measurement, and performance tracking, reducing manual effort and saving time.
- Basis Assistant, an AI-driven feature, enhances campaign performance through intelligent recommendations and automation.
- Premion lacks the same breadth of automation, requiring more manual input from advertisers.
Customer Support and Training
- Its resources include AdTech Academy, offering certifications, platform walkthroughs, and ongoing training.
- Its dedicated support teams assist with onboarding, strategy, and analytics, ensuring advertisers maximize the platform’s capabilities.
- Premion’s support services, while reliable, lack the educational components provided by Basis.
5. Viant Technology: People-Based Advertising
Viant Technology leverages advanced AI and people-based advertising to deliver omnichannel campaign management and precise targeting across emerging and traditional platforms.
Here’s how Viant competes with Premion, highlighting its strengths and unique features.
Viant Technologies vs. Premion
Targeting Capabilities
- Household ID technology enables people-based targeting that goes beyond traditional cookie-based strategies.
- Advanced audience segmentation allows for precision targeting across demographics, interests, and purchase behaviors.
- Premion’s targeting capabilities, while strong in CTV/OTT, lack Viant’s flexibility for broader audience engagement.
Omnichannel Integration
- It supports campaigns across CTV, digital audio, display, digital out-of-home (DOOH), mobile, in-game, and native ads.
- It provides a unified approach for advertisers to manage cross-platform campaigns.
- Premion’s focus on CTV limits its ability to deliver the same level of omnichannel reach.
Real-Time Analytics and Reporting
- It offers advanced reporting tools for tracking campaign performance online and offline.
- AI-powered insights help advertisers measure the effectiveness of CTV campaigns against key KPIs, like site visits and in-store purchases.
- Premion provides reporting but lacks the robust offline measurement and AI-driven optimization tools Viant offers.
AI-Powered Optimization
- The AI Bid Optimizer improves ad placements dynamically, ensuring better ROI through data-driven decision-making.
- Premion does not match Viant’s level of AI integration and automated optimization.
Customer Support
- It has learning materials and dedicated support teams that assist with onboarding, strategy, and performance tracking.
- Premion’s support is reliable but does not offer the same level of industry-focused insights and learning materials.
Each competitor brings unique strengths to the table.
Depending on your campaign goals, one of these premion competitors platforms could be the perfect fit for your business.
Conclusion
Premion is a brand-safe CTV and OTT advertising platform especially if you are looking for for local and regional TV ad campaigns.
However, Premion Competitors like Vibe, MNTN, StackAdapt, Basis, and Viant Technology provide additional flexibility, broader reach, and innovative features tailored to your diverse TV advertising needs.
For businesses seeking a cost-effective, user-friendly platform with advanced targeting and real-time analytics, Vibe stands out as an effective option.
Its transparent pricing, ease of use, and robust features make it ideal for small and large businesses alike.
Ready to elevate your TV advertising strategy?
Explore Vibe today, and discover how its tools can help you achieve your TV marketing goals.
Sign up now to get started today!
