News & Insights
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MNTN or Vibe: How to Choose Your CTV Platform
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MNTN or Vibe: How to Choose Your CTV Platform
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Vibe and MNTN both run streaming TV ads. Here's how they compare on pricing, attribution, and self-serve access — and which fits your goals.
Case studies
234.6% revenue growth in 60 days: Inside TYR's first quarter on Vibe
See how TYR used Vibe's CTV platform and Northbeam attribution to grow revenue 234% and cut CAC 24% in 60 days.
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Streaming TV Targeting Works Like Meta, Not Like Cable
Yes, you can do interest-based targeting on streaming TV. Here's how behavioral and interest segments work on CTV and how Vibe stacks them.
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Which Advertising Channels to Add in 2026
Most 2026 media plans add a second social channel. The marketers gaining share add a first-screen channel. Here's what's actually worth adding to your mix.
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What Wins on Streaming: The CTV Creative Performance Report
What drives visits, purchases, and return on streaming TV — from 4.9 billion Vibe impressions, 3,400+ brands, and 17,000+ creatives over 90 days.
Case studies
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Case studies
234.6% revenue growth in 60 days: Inside TYR's first quarter on Vibe
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Case studies
How Laundry Sauce scaled CTV 4x and doubled its return with Vibe
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Case studies
Audien Hearing Hits 6.9x ROAS and Cracks the CTV Measurement Problem with Vibe.co
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Case studies
Boston Proper Drives 3.25x ROAS and Surges Prospect Growth with Vibe.co
Product updates
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Walmart Completes Acquisition of Vibe.co
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Vibe Named The Fastest-Growing Ad Channel on Northbeam
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What the Walmart–Vibe Acquisition Means for Mid-Market CTV Advertisers
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Walmart to Acquire Vibe.co to Expand Access to Connected TV Advertising
Partner stories
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Partner stories
Klaviyo x Vibe.co: Turning customer data into measurable TV
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Partner stories
Triple Whale brands are turning CTV into measurable growth with Vibe.co
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Partner stories
Northbeam x Vibe.co: Measuring incremental return at scale
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Partner stories
How WorkMagic + Vibe Unlock MMM and MTA
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