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70% of Americans Think Their Phone Is Listening to Their Conversations. Is It?
70% of Americans Think Their Phone Is Listening to Their Conversations. Is It?
70% of Americans believe their phone listens to serve ads. The truth is more interesting — here's how behavioral ad targeting actually works.
Design in Canva, run on TV
Vibe is now the first CTV destination in Canva's publish menu. Design a video ad in Canva and publish it straight to your Vibe creative library.
Can CTV Advertising Platforms Measure Foot Traffic?
CTV advertising platforms can measure foot traffic for retail brands using geographic holdouts and identity graph matching. Here's how it works on Vibe.
How to Target ZIP Codes with Streaming TV Ads
ZIP code targeting on streaming TV reaches specific households without wasting budget on a full DMA. Here's how it works — and how to set it up on Vibe.co.
How to Structure a CTV Test and Learn Framework
How to structure a CTV test that produces usable data in 4 weeks — hypothesis, budget, measurement setup, and decision criteria for performance marketers.
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How WorkMagic + Vibe Unlock MMM and MTA
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