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A Perfect Streaming TV Ad - January
In this top-of-funnel Streaming TV ad, Vibe advertisers, Fit 407, a pilates studio in Orlando, FL, perfectly threaded the needle between high energy visuals and an authentic, first person tone.
January wellness ads are a special kind of beast: fitness businesses have to campaign during the busiest month of the year for wellness related purchases, but they also need to stand out in a sea of lookalike ads and promotions.
In this case, the FIT team focused on what matters:
- Brand definition - FIT's brand name, logo, and value proposition all appear in the ad within the first six seconds of the ad: “where strength and transformation ignite.”
- Authenticity - presenting the ad from the instructor's point of view makes it uniquely relatable while providing a perfect vehicle for brand education.
- The right tone - an important part of the studio's appeal is its innovative take on traditional pilates practices. That's why their ad with an educational, reassuring, and inspirational tone works so well. They are drawing viewers in, not scaring them.
- Service demonstration - nothing is more frightening than the unknown, and although many may claim to embrace a "new year, new me" ethos, they'll still want a sense of what this "new me" will look like. Showing the classes, machines, and instructors at FIT in an energizing setting dramatically enhances the brand's appeal.
Ultimately, this awareness ad delivered to granularly targeted demographics and locations is setting the groundwork to gather insights and optimize performance for the rest of the year!
Ready to give Streaming TV advertising a try this January? Don't forget all first-time Vibe advertisers get an ad credit match of $500, $1500, or $5000 for their first campaign!
